Blue-Sketch announces New Strategy, CEO

New Orleans November 5, 2018

Blue-Sketch was founded February 1, 2016 by Petra Soderling, a technology industry veteran with a passion for design and architecture. Her vision was to build a company that embraces Customer Service and uncompromised Quality in every aspect.  Under her leadership the company has created over 5,500 Floor Plans, Virtual Stagings and 3D Renderings, won Best of Houzz awards 2017 and 2018, and acquired over 60 Reseller Clients worldwide. Over the three and half years Blue-Sketch has employed more than 25 freelance designers creating jobs for rising design talent in New Orleans.

Based on her long industry career and successful entrepreneurship, Ms. Soderling has been invited as Senior Advisor to Business Finland,  the most important agency for research funding in Finland operating under Finnish Ministry of Economic Affairs and Employment. Her role is to provide advise on Information and Communications Technologies in the United States, stationed in New Orleans, LA. 

Starting today, Blue-Sketch has appointed Mr. Ismo Rantala as President. Mr. Rantala has a long career in startup investment and acceleration, having built, managed, and fostered startup accelerators and growth incubators in Helsinki, New York City, and New Orleans. Together these investment projects have created, launched and promoted hundreds of technology companies. 

Ismo Rantala was the initial seed investor to Blue-Sketch, and is excited to take the wheel on taking the company to a next level. “Petra has done a great job in creating a service company with a fantastic reputation, solid revenue stream and superior product offering. We’ve been nurturing a Artificial Intelligence based new product development project for some time behind the scenes, and now it’s time to take it to next level” says Mr. Rantala. “We will be looking for partners and additional investors in the area of AI engine development, interior design, and 3D modeling”, he adds. 

For existing customers there will be no visible change in the way the company operates. The team of Blue-Sketch designers continue to create the highest quality stagings, renderings, and floor plans. Customer service continues to operate under sales@blue-sketch.com. We’re also launching a national toll free phone number 800-218-5175.

Petra Soderling will remain a shareholder and a keen supporter of the company’s new product driven strategy. 

For more information please contact:

Blue-Sketch office: sales@blue-sketch.com or 800-218-5175
Ismo Rantala: ismo@blue-sketch.com