I found this article online. It’s from 2009 but the numbers are very impressive even by today’s standards.
“RealPage, Inc., a leading provider of on-demand software and services to the multifamily industry, today announced recent web statistics from CrossFire Studio that show dramatic increases in web site visitor retention and time spent online with the use of strategically positioned 3D floor plans and animations on apartment community web sites.
When performing web statistic analysis for several of its clients with 3DView™ floor plans, CrossFire Studio determined that web sites with 3DView-created 3D floor plans displayed on the home page dramatically decreased visitor “bounce” rates from the industry average of 33 percent to less than three percent. Bounce rates measure of what percentage of site visitors leave a web site after only viewing the initial homepage. In addition, the data showed that users spent an average of seven to eight minutes on the site compared to the industry average of one and a half to two minutes, an increase of more than 400 percent in most cases.”